Aposentadorias Brasil

Client Overview:

Aposentadorias.net.br is a Brazilian platform offering detailed information and consultation services on retirement, pensions, and social security benefits in Brazil. Their team of specialised lawyers assists individuals in navigating the complexities of the INSS (Instituto Nacional do Seguro Social) system.

Challenge:

Aposentadorias Brasil faced several hurdles in establishing a strong digital presence as a startup, including:

1. The Need for a New Website: They required a professionally designed website to enhance their online presence and drive high-quality leads through improved usability and functionality.
2. Automation of Customer Service: They needed an automated chat to respond to all incoming customer enquiries and filter them into customer segments.
3. Limited Digital Presence: Without a well-rounded digital marketing strategy, they struggled to effectively leverage social media and video content marketing to engage their target audience.
4. Google Ads Campaign Management: They needed a streamlined approach to create, manage, and optimise Google Ads campaigns for maximum conversions at minimal costs.
5. Reduce Time for Managing Leads They needed a streamlined approach to create, manage, and optimise Google Ads campaigns for maximum conversions at minimal costs.
6. Building Customer Trust Effectively showcasing their previous successes was a challenge, hindering their ability to attract new customers and establish credibility for their retirement consultation services.

Solution:

Our team at Asset Digital addressed these issues by crafting a precise digital strategy tailored to Aposentadorias Brazil needs, focusing on elevating their online presence. The main solutions provided were:

1. Website Design and User Experience Enhancement: A modern, user-friendly website was created with intuitive navigation and optimised content to showcase their expertise and generate quality leads.
2. AI-Powered Chat: A WhatsApp and WebPage implemented chat trained to respond to complex customer enquiries, segmenting and turning them into profitable leads.
3. Digital Marketing Strategy: A multi-channel plan, including social media and video content, boosted brand awareness and connected with their audience.
4. Google Ads Optimization: Dedicated efforts were made to launch, manage, and optimise Google Ads campaigns. Through strategic keyword targeting, A/B testing, and budget optimisation, the campaigns delivered increased conversions while minimising costs.
5. Trust-Building Strategies: A portfolio section was added to the website to showcase client testimonials, success stories, and case studies. This approach helped establish credibility and demonstrated their track record in providing reliable retirement consultation services.

Results:

The implementation of our tailored digital solutions delivered impressive results for Aposentadorias Brasil:

• Boosted Online Performance: The new website led to a 53% increase in visitor engagement, with a higher click-through rate and improved lead generation.
• Reduced reliance on human customer service attendants: The AI solutions helped the company to segment clients and engage human professionals only for service delivery.
• Higher Conversion Rates: Google Ads optimisation reduced cost-per-click by 18% while increasing overall conversions by 46%.
• Stronger Customer Trust: The new portfolio section showcasing testimonials and success stories boosted customer confidence, leading to a 25% growth in repeat clients.
• Increased Engagement: Blog posts with integrated videos improved audience retention, driving a 35% increase in average session duration on the website.