VanOne International Movers

Client Overview:

VanOne is a trusted international removals company specializing in affordable moving services across Europe. With over a decade of experience, VanOne offers tailored solutions for individuals, families, and businesses relocating to destinations within the EU, UK, Switzerland and Norway. Known for their transparent pricing, reliability, and commitment to customer satisfaction, they ensure a smooth moving experience. Their services include secure transportation, customs clearance, and packaging materials delivery, making VanOne a dependable partner for hassle-free international relocations.

Challenge:

VanOne encountered operational and online challenges, including inefficient driver management, outdated manual processes, declining organic traffic, reduced sales, and inactive content publishing, all impacting their growth and competitiveness:

1. Challenges with Driver Management: VanOne faced difficulties in effectively managing their drivers, updating their details, and providing real-time updates.
2. Inefficient Manual Processes: The business relied on Excel sheets and manual workflows, leading to inefficiencies, wasted time, and resources.
3. Decline in Organic Traffic: Intense competition in the international removals market caused a significant drop in organic traffic during Q1 of 2024.
4. Sales Decline: The drop in search engine rankings (SERPs) directly impacted their sales performance.
5. Outdated and Inactive Content: The lack of new content and updates to their existing blog since the website’s launch further hindered their online visibility.

Solution:

To address VanOne’s challenges, Asset Digital implemented a comprehensive digital transformation plan. From innovative app development to targeted SEO strategies and content revamps each solution was designed to optimize operations and drive online growth:

1. Mobile App for Driver Management: Asset Digital developed a user-friendly mobile app to streamline driver management, enabling real-time updates, efficient tracking, and seamless data handling.
2. Web System for Process Automation: A custom web system was created to automate the entire international removal service process, replacing inefficient manual workflows and boosting operational efficiency.
3. Enhanced SEO Strategy and Backlink Campaign: A robust SEO strategy was implemented, including a new backlink campaign and removal of toxic backlinks, to recover and boost organic traffic.
4. Improved SEO for Service Pages: Asset Digital optimised key service pages, improving their SERP rankings and driving targeted traffic to the website.
5. Content Publishing Plan: A consistent content publishing and updating plan was introduced to ensure fresh, relevant, and optimised content, enhancing user engagement and search visibility.

Results:

The solutions delivered remarkable improvements across key areas, enhancing operational efficiency, restoring organic traffic, and boosting overall business performance. Here’s a breakdown of the results.

• Efficient Driver Management: The mobile app streamlined driver operations, reducing administrative overhead and enabling real-time updates, improving overall efficiency.
• Recovered Organic Traffic: The new SEO strategy and backlink campaign successfully restored organic traffic, achieving a significant increase compared to previous levels.
• Higher SERP Rankings: Service pages experienced improved rankings, driving more qualified leads and boosting visibility in the competitive removals market.
• Enhanced Content Engagement: Regular content updates and new blog publishing increased website traffic and user engagement, solidifying VanOne’s online presence.

Google Search Results:

To highlight the effectiveness of our SEO strategy, here are the current rankings of VanOne on the Google UK search results page:

• removals to bulgaria – Ranked #1
• removals to estonia – Ranked #1
• removals to slovenia – Ranked #2
• removals to romania – Ranked #3
• removals to sweden – Ranked #3