London Removals Websites

Client Overview:

Octagon Removals Ltd is a London-based removals company specialising in domestic and commercial relocations. They started small and grew large with the help of Asset Digital.

Challenge:

Octagon Removals faced several challenges in its digital presence, as well as in lead generation and management, including:

1. Generate Removal Leads in London: Problems in generating sufficient removal leads from customers in London.
2. Efficiently Manage Leads: Ensure high-quality leads by evaluating their validity, tracking performance, and streamlining the invoicing process with minimal effort.
3. Achieve High Rankings for Commercial Keywords: Boost lead generation by optimising websites to rank at the top of Google’s first page for targeted commercial keywords.
4. Design and Develop Optimized Websites: Create and optimise websites with service-specific pages tailored to location-based keywords, enhancing visibility and attracting relevant audiences.

Solution:

To address these challenges, Asset Digital implemented a strategic approach focusing on improving digital presence, lead generation, and management:

1. Designed and Developed Fast-Loading Websites: Asset Digital created modern, fast-loading websites optimised for user experience. Service-specific pages were added, focusing on location-based keywords to ensure relevance and better engagement with the target audience.
2. SEO Optimization for Commercial Keywords: Comprehensive SEO strategies were implemented to optimise the websites for high-ranking commercial keywords. This approach ensured that the websites consistently appeared at the top of Google’s first page, driving significant organic traffic.
3. Lead Generation from Commercial Traffic: Asset Digital generated a steady stream of potential customers in London by converting the increased organic traffic into actionable removal service leads.
4. Developed a Lead Management System: A robust web-based system was developed to evaluate lead quality, ensuring only high-value leads were processed as a priority. The system also streamlined lead tracking and invoicing by generating detailed reports, saving time and effort while maintaining accuracy.

Results:

The solutions implemented by Asset Digital delivered measurable success, significantly improving their digital presence and operational efficiency:

• Increased Lead Generation: The optimised websites ranked at the top of Google search results for targeted commercial keywords. This visibility led to a substantial increase in organic traffic from potential customers searching for removal services in London. The enhanced website and SEO efforts resulted in consistent high-quality removal service leads, converting website visitors into actionable opportunities for partners.
• Streamlined Lead Management: The newly developed lead management system categorised leads based on their quality, ensuring only the most relevant leads were shared with partners. This approach boosted partner satisfaction and improved overall lead conversion rates.
• Efficient Invoicing Process: With automated reporting and lead tracking capabilities, the system enabled quick and accurate invoicing. The process required minimal time and human resources, freeing up valuable operational capacity.

Google Search Results:

To demonstrate the effectiveness of our SEO strategy, here are the current rankings of removals websites on the Google UK search results page:

• bromley removals – bromleyremovals.net, Ranked #1
• removals in watford – watfordremovals.net, Ranked #1
• kingston removals – kingstonremovals.net, Ranked #1
• enfield removals – enfieldremovals.net, Ranked #1