Man and Van

Client Overview:

Manandvan.mobi is a trusted professional moving and transportation provider in London. The company’s core values of affordability, efficiency, and customer-centricity are at the heart of its operations. Their comprehensive offerings, including man and van services, packing services, rubbish removal, and self-storage solutions, are all tailored to meet clients’ diverse needs across the city, demonstrating their commitment to customer satisfaction.

Challenge:

Fairprice Movers faced several challenges in maximising their digital presence and lead generation capabilities:

1. Google Penalty: Google penalised the website, and as a result, it lost all its search engine rankings.
2. Limited Lead Generation: The lack of web traffic and high bounce rates resulted in few leads and conversions.
3. Slow Response to Customer Enquiries: They were losing customers because they were slow in responding to telephone calls.

Solution:

To address the challenges faced by Man and Van Services, a comprehensive digital strategy was implemented by Asset Digital:

1. Website Redesign and User Experience Enhancement: A modern, mobile-friendly website was developed to ensure seamless navigation and an engaging user experience. This redesign included faster loading times, intuitive service pages, and clear calls-to-action to guide users effectively.
2. Recovery from Google Penalty: A robust SEO strategy, focusing on locations and targeted keywords, was implemented. This approach removed the penalty and improved the website’s search engine rankings.
3. A Brand New VOIP Phone System Developed: We automated answering customer phone calls and converting them to valuable leads.
4. Developed a Lead Management System: A custom web-based lead management system was introduced, enabling the team to track leads efficiently.
5. Started Google Search Ads Campaign: A targeted Google Ads campaign was launched to generate high-quality leads ensuring maximum visibility in relevant search results.

Results:

The implementation of the digital strategy produced significant positive outcomes for Man and Van website:

• Increased Website Traffic: Organic search traffic saw a noticeable rise, with the website ranking higher for key targeted, commercial intent search terms, attracting more qualified visitors.
• Enhanced User Engagement: Improved website navigation and faster load times led to longer visit durations and reduced bounce rates, increasing the chances of conversion for core services like man and van, packing, and rubbish removal.
• Improved Telephone System and Lead Conversion: A new telephone system significantly reduced response times, allowing for more efficient follow-ups and, ultimately, higher conversion rates.
• Effective Lead Generation: The targeted Google Ads campaign successfully captured high-quality leads, ensuring the website received increased visibility in relevant search results, leading to a steady stream of potential clients.