Rafaela dos Santos – Content Manager

Understanding Target Audiences

• Tailoring Content to Target Audiences: Rafaela emphasises the importance of understanding target markets and customising content to meet their specific needs and preferences. Her work on the Aposentadorias Brasil project, where she divided the target audience into eight distinct segments, highlights her strategic approach.
• Segmented Content Creation: For each customer segment, Rafaela crafted engaging video stories, ensuring that the content resonated with the audience. This segmentation strategy allowed her to effectively address the diverse interests and concerns of each group.
• Empathathy: Rafaela believes in connecting with audiences on a personal level. She recognises. She recognises that marketing involves engaging with people’s emotions and the trust they place in a company. Her empathic approach to content creation fosters deeper relationships and brand loyalty.

Keyword Research and SEO

• Collaboration with Web Analytics Experts: Rafaela works closely with web analytics professionals to analyse search behaviour and identify high-value keywords, ensuring her content is optimised for search engines.
• SEO-Driven Content Creation: By targeting relevant keywords, Rafaela produces content that not only ranks well on search engine results pages (SERPs) but also attracts organic traffic to websites, boosting visibility.
• Achieving Top Search Rankings: For the Mudanças Rio de Janeiro project, Rafaela and her team created video content targeting specific search queries, successfully propelling the website to the top position for the highly competitive keyword “mudanças rio de janeiro.”

Content Creation and Storytelling

• Rafaela is skilled at producing compelling video content that resonates with target audiences. For Mudanças Rio de Janeiro, she created videos covering various aspects of moving, from organising and packing to addressing concerns about adapting pets and dealing with the fear of change (tropophobia). For Aposentadorias Brasil, she developed video stories that built trust and addressed the specific concerns of retirees seeking assistance with state pensions.
• Rafaela’s expertise includes developing and implementing video content strategies that understand target audiences, leverage keyword research, and utilise compelling storytelling to achieve business goals, such as increasing website traffic, generating leads, and building trust in brands.

Testimonials:

“Rafaela’s expertise in content strategy has had a tremendous impact on our projects. Her ability to create tailored video content that resonates with specific audiences, combined with her keen understanding of search behavior, has driven impressive results. She’s a true professional who knows how to connect with audiences on a deeper level and deliver outstanding outcomes.”

– Michael Pawlicki, CEO

Featured Projects:

Mudancas Rio de Janeiro

Content Creation – SEO

Aposentadorias

Text, Video Content Creation