Meet Our Lead UI/UX Engineer: Kusal Vimukthi
For over six years, Kusal Vimukthi has been the Lead UI/UX Engineer at Asset Digital, a premier digital marketing agency serving businesses across the EU, UK, and Brazil. Leveraging expertise in React, WordPress theme and plugin development, and core web technologies like HTML, CSS, JavaScript, and jQuery, Kusal specializes in designing intuitive and impactful user experiences.
Driven by a passion for innovation, Kusal keeps pace with emerging technologies and UI trends, bringing fresh perspectives to every project. Outside of work, a love for travel fuels creativity and inspires thoughtful design solutions.
Kusal’s portfolio features three standout projects, showcasing a proven ability to deliver excellence and achieve success for clients worldwide.
Accountant Consulting Ltd
- Problem: Accountant Consulting Ltd, a London-based accounting firm, needed to make it easier for clients to understand and purchase their complex services.
- Solution: Kusal designed and built a shopping cart system for the company’s website. The system allowed clients to select the services they were interested in and receive suggestions for complementary services.
- Result: The new system made it easier for clients to place orders, which led to increased sales and decreased customer service costs.
Boiler Solutions
- Problem: Ralph Gas Systems, a London-based company offering boiler installation and related services, needed help getting more leads in a very competitive market.
- Solution: Kusal and his colleagues at Asset Digital determined that video content marketing could give Ralph Gas Systems a competitive edge. Kusal then created a YouTube-style website with video landing pages that educated potential clients about common gas boiler problems.
- Result: The website helped Ralph Gas Systems generate more leads without relying on price comparison websites. Their conversion rates also increased as potential customers developed more trust in the company after watching the videos on its website.
Aposentadorias.net.br
- Problem: Many people in Brazil have difficulty navigating the country’s complex retirement process, which involves constantly changing regulations and paperwork requirements.
- Solution: Kusal created a user-friendly website for Aposentadorias.net.br that simplified the retirement application process. The website offered detailed guidance on different retirement options, eligibility requirements, and steps for obtaining benefits.
- Result: The website has been well-received, helping users feel more empowered and informed about their retirement options. This has reduced the need for third-party consultations and made it easier for people to approach retirement planning with confidence.
Expertise:
Innovative Problem-Solving
Testimonials:
“Kusal’s leadership and expertise in UI/UX development have taken our user experience to the next level. His dedication to creating seamless and intuitive designs has exceeded our expectations.”
– Michael Pawlicki, CEO