Meet Our SEO Specialist: Lahiru Tharaka
Lahiru is a seasoned web analytics expert at Asset Digital, bringing over five years of experience to the team. His deep understanding of data-driven strategies allows him to craft customized solutions for businesses aiming to improve their online presence.
Specializing in search engine optimization (SEO), Lahiru develops and implements cutting-edge marketing strategies that drive organic traffic and improve search rankings. His expertise ensures clients achieve their digital marketing goals with measurable results.
With a passion for staying ahead of industry trends, Lahiru leverages advanced tools and techniques to analyze website performance and identify growth opportunities. His commitment to excellence has made him a trusted partner for businesses seeking long-term online success.
Lahiru’s Approach
- Research and Analysis: He begins each project by conducting thorough research and analysis. This includes creating SWOT-style reports to identify the client’s strengths, weaknesses, opportunities, and threats.
- Keyword Strategy: Lahiru develops comprehensive keyword strategies, including identifying long-tail keywords and planning content titles that will attract relevant traffic from search engines.
- Content Planning and Scheduling: He creates detailed schedules and outlines for content creators, specifying the required content formats, target websites, and publishing timelines to ensure a systematic approach to content creation.
- Multi-Channel Strategy: Lahiru recognizes the importance of diversifying marketing efforts. When specific keywords are too competitive or expensive to target through SEO alone, he recommends alternative strategies like visual designs on the Google Display Network.
Completed Projects:
VanOne (International Removals Company):
- Problem: VanOne faced a challenge in competing with price comparison websites that dominated search engine results for their industry. There were more sustainable solutions than relying on paid advertising alone.
- Solution: Lahiru recommended a comprehensive SEO strategy to establish VanOne’s online presence and reduce reliance on paid advertising. This involved creating high-quality content, optimizing the website for relevant keywords, building backlinks, and engaging in social media marketing.
- Result: After two months of consistent effort, VanOne’s website started to climb in Google search results. After six months, the number of leads generated doubled; after nine months, it doubled again. This success positioned VanOne as a leading player in the online market for international removals, reducing their dependence on costly paid advertising.
Other Projects:
- Mudanças Rio de Janeiro (Removals Company): Lahiru collaborated with Rafaela on this project by providing her with web analytics data to help her understand search trends for the removals industry in Rio de Janeiro. This data helped Rafaela create targeted video content that contributed to the website’s success in reaching the top position on Google for relevant keywords.
- Accountant Consulting Limited (Accounting Firm): Lahiru provided an analytics report to Fidel, a video producer at Asset Digital, containing relevant keywords and search volumes for the accounting industry in Brazil. This information helped Fidel create compelling video content that generated leads for Accountant Consulting Limited.
- These examples highlight Lahiru’s key role in driving organic traffic and lead for Asset Digital’s clients. His strategic SEO and content marketing approach helps clients establish a robust online presence, increase brand visibility, and achieve sustainable growth.
Testimonials:
“Lahiru’s expertise in SEO transformed our online visibility. Within two months, our website saw a significant increase in traffic and higher search rankings. His data-driven approach and attention to detail were truly impressive. Highly recommended”
– Michael Pawlicki, CEO
