Michael Pawlicki – Strategy Manager

Michael Pawlicki

Founder & CEO

Email: micheal@asset.digital
LinkedIn: micheal

Meet Our Strategy Manager: Michael Pawlicki

Michael Pawlicki is an experienced marketing and business finance expert. He specializes in financial policy formation, project management, search engine marketing, and has a unique approach to using data to help businesses become profitable. His innovative strategies and deep understanding of consumer behaviour have consistently led to significant business growth.

Michael is an alumnus of Imperial College London, where he earned an MSc in Strategic Marketing with Merit. His coursework, which heavily focused on marketing analytics, pricing and accounting, not only equipped him with the necessary skills but also ignited a deep passion for these subjects.

Michael’s combination of business acumen, marketing expertise, and analytical skills makes him a valuable asset to Asset Digital and its clients.

Professional Experience

Michael brings a wealth of experience from various roles:

Marketing Director at VanOne: Michael’s role here was not just about managing the marketing department, but also about showcasing his extensive knowledge of search engine marketing, e-commerce, and fiscal rules in the EU, UK, and Brazil. His expertise in sophisticated international freight systems further demonstrates his competence in the field.
Partner and Finance Manager at Accountant Consulting: Michael’s role here is not just a title, but a reflection of his strategic thinking and global perspective. He is a business strategist and international tax expert, advising global clients on how to use differences in accounting and tax standards in Europe and Brazil to their advantage.
Strategy Manager at Asset Digital: He is an experienced marketing expert who advises clients on the best strategies and tactics for growing their businesses. His key areas of expertise include data analysis, search engine marketing, artificial intelligence, and how the solutions available at Google Cloud can give enterprises a competitive edge.

Michael has expertise in various marketing and finance analytics and research techniques:

Cluster Analysis: This market segmentation procedure groups consumers with similar characteristics into clusters.
Multidimensional Scaling (MDS): This procedure visually represents the perceptions and preferences of respondents.
Regression Analysis: This method predicts future outcomes by relating dependent and independent variables.

Client Projects:

Marketing Plan for NHS England: He developed a marketing plan for Public Health England’s new adult healthy eating campaign.
Facebook 2020 Analysis: He conducted a market analysis to assess the likelihood of Facebook maintaining its leading position.
Pricing Strategies: He has written extensively about pricing strategies and the concept of price elasticity..

Expertise:

Strategic Marketing

98%

Business Growth Expertise

92%

E-Commerce

95%

Professional Leadership

98%

Testimonials:

“Michael’s work on the NHS England healthy eating campaign was exemplary. His ability to craft a comprehensive marketing plan rooted in data analysis and consumer behavior insights was key to the campaign’s success. His strategic approach not only elevated the campaign’s impact but also set a new standard for public health marketing initiatives.”

NHS England